Re: COVID-19 Update from Government of Alberta

May 1, 2020 


Re: COVID-19 Update from Government of Alberta  

Release number: 5120 


Dear valued clients, 


We hope you and your loved ones are all safe and in good physical and mental health. We miss seeing you all in store and hearing all about your wonderful businesses.  Today we are writing to update you on the recent announcement from the Government of Alberta regarding Alberta’s relaunch strategy. In addition to following Government assessments and legislation, we are also ensuring that we are operating in sync with The City of Edmonton relaunch plans. Our team is working very hard to ensure we are informed, up to date and compliant with the parameters we must adhere to in order to operate our business. As the level of information can become extremely overwhelming, we are committed to staying transparent and in regular communication with our customers regarding our plans moving forward.  

PROBEAUTY Group has and always put the health and safety of our staff and clients as our highest priority. We are making our plans around what reopening our physical store looks like, as we are eager to see all your beautiful faces again and continue supporting your ever-growing businesses.  

We have included below both statements released yesterday, one from the Government of Alberta and the other from The City of Edmonton. As I have mentioned we are working hard on what our relaunch plan looks like and how we will meet the requirements put out to us by all governing bodies. We will continue to keep you informed through our newsletters and blog posts. We kindly ask that you keep yourself up to date with all the information we put out.  We will continue to do our best to communicate in both written and video form so that the information is easy to receive and process.   

We are receiving extraordinarily high volumes of calls and emails and we are working around the clock to get back to everyone. However, we strongly encourage you to check out all the information we have provided as it is very likely the solution to your concern is shown within one of these areas. 

PROBEAUTY Group will continue offering curbside pickup 2:00pm-4:30pm Monday to Friday for orders completed and paid for the previous business day. We are not equipped to offer same day pick up, exceptions for this will no longer be met. Thank you in advance for your respect and understanding around this policy. Our team is working extremely hard to ensure that we meet all the promises we make to you and we have created policies and procedures during this time to set us up to be successful in our delivery to you.  

Government of Alberta Relaunch: 

Government of Alberta Relaunch plan PDF

The City of Edmonton Response to Government of Alberta Relaunch: 

Thank you all for your ongoing support and patience as we navigate through these times,  


Wolf Hatheway 

Tiffany Starchuk  

the team at PROBEAUTY Group  



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